The virtual and hybrid events pricing landscape is like the wild west. With pricing ranging from the simple to the overly complex with many moving parts. In this article we’re going to look at Hopin pricing and how it stacks up to running an event on intelligo.
We’re going to use a real world event scenario to give you an accurate idea of how the prices can stack up and where hidden costs (even if they’re transparent!) can actually sneak in.
Hopin pricing is actually some of the easiest to understand and we applaud them for that. However, to access premium features you have to pay a hefty annual fee (or two to access the top tier!).
The Event Spec
A successful conference organiser with a captive audience was looking to trial a new niche conference. The beauty of virtual events and their lower cost is that you can create much more specific verticals and still reach a large, engaged audience. However, you’re already sold on virtual events, that’s why you’re reading this article!
They used their existing database and a marketing campaign to secure 1,550 registrations on the platform. They usually expect around a 50% attendance vs. registration due to their marketing mix and sector. They had 708 unique visitors over the event, so nearly exactly on target and a great result for a brand new event launch. They utilised 6 admin seats and 60 moderators.
So to summarise, 1,550 registrations and 708 unique attendees on the day.
They have a strong suite of partners with 1 headline and 7 supporting. There are sponsored sessions and breakouts throughout the event to drive great content and sponsor engagement. This means there are a total of 60 sponsor representatives on site.
Sessions consisted of high quality round table discussions hosted from a virtual studio for the utmost production value. There were also sponsored driven round tables in breakouts and networking sessions for attendees.
The event was fully white label branded utilising Intelligos dark mode with graphic and video assets provided by the organiser.
They require analytics and reports to feed back into their KPI’s and to report internally.
They requested an Intelligo representative be assigned to their event to support them in pre-event and provide live technical support on the day.
Hopin Pricing VS Intelligo
Their use case put them on Intelligo’s pro plan at £13.75 a day. Which includes multiple main stages, breakouts and the level of support they required. View the intelligo pricing tiers here. This brings the total on Intelligo to £9,735
Their requirement for white labeling and support means the hopin pricing includes a $12,000 annual fee and level 1 support at $8 per registration. Brining the Total on Hopin to £20,625
The price difference may surprise you! This is due to three significant factors; the requirement for branding and analytics put them firmly into hopin’s pro plan, the level of support increased the cost per registration and the fact that Intelligo only charges you for active users on the event day.
Intelligo pride ourselves on our extremely high quality of support for B2B and enterprise customers. This means you always get the best support for your event.
All pricing correct as of time of publication.